by ELIGON | Jul 20, 2026 | Trademark & Copyright, News & Press
On 29 June 2026, the Suzhou Intermediate People’s Court ordered Chinese milk tea chain Molly Tea and a franchisee to pay Louis Vuitton Rmb10.3 million (approximately US$1.5 million) in damages and costs for infringing seven of Louis Vuitton’s registered trademarks,...
by ELIGON | Jul 7, 2026 | Trademark & Copyright
On June 26, 2026, China’s Standing Committee of the National People’s Congress adopted a newly revised Trademark Law — the most significant update since 2019. The new law takes effect January 1, 2027. While several of the more controversial proposals from...
by ELIGON | Jun 10, 2026 | News & Press, Trademark & Copyright
Landmark Win Through Strategic Litigation For our client COACH, a globally recognized luxury brand, Eligon secured a final victory before the Beijing High Court confirming its first Well-Known Trademark (WKTM) recognition in China. The matter arose from a bad-faith...
by ELIGON | May 27, 2026 | News & Press, Asia, Success Stories, Trademark & Copyright, Vietnam
Proactive enforcement and rapid response lead to high-profile seizure covered by national mediaBackground Hard drives — given their high unit value and broad consumer demand — are a frequent target for counterfeiters, particularly in Southeast Asian markets. Seagate...
by ELIGON | Apr 15, 2026 | Trademark & Copyright
Kamilah Holder, Adrienne Madriaga Since the rapid rise of artificial intelligence (AI), businesses across all industries have begun incorporating AI tools into their everyday operations. AI can significantly improve efficiency and productivity, but as organizations...
by ELIGON | Dec 8, 2025 | Trademark & Copyright
Article originally prepared for an AIPLA CLE program that was available to event attendees but not formally published. What happens when someone files a trademark for your brand in China before you even enter the market? For thousands of companies each year, that...
