Eligon IP is pleased to announce that Managing Partner Amy Hsiao and Paralegal and Operations Manager Brita McDaniel have been invited to present a Strafford CLE webinar on China’s overhauled Trademark Law and the public firestorms that shaped it. They will be joined by Christopher Shen, Senior Partner at NTD Intellectual Property Attorneys, Ltd.
The program, The New Trademark Law and the LV/Molly Tea Case: How Firestorms Influence Trademark Legislation and Enforcement in China, takes place Wednesday, September 2, 2026 at 1:00 PM ET / 10:00 AM PT. The 90-minute live webinar includes live Q&A and is eligible in most states for 1.5 CLE credits. Read more and register here.
Why this program
China adopted its revised Trademark Law in June 2026, effective January 1, 2027. The reforms mark a policy shift: tighter restrictions on bad-faith filings backed by real penalties, a shortened opposition window, and materially higher expectations around evidence of use.
What is less understood is how the law got there. During the legislative process, disputes over misleading use of registered marks drew intense public attention and escalated into a nationwide firestorm — pressure that pushed lawmakers to add severe punishment provisions and accelerate the timeline. Shortly after publication, the LV/Molly Tea decision set off a second wave of public debate, this time over the outer edge of trademark enforcement itself.
For U.S. brand owners manufacturing, sourcing, advertising, or selling into China, both stories now matter. The panel will work through the key amendments, what they change in practice, and how legal strategy and business strategy have to move together in a market where public reaction can shape both the law and its enforcement.
Who should attend
In-house IP counsel, brand protection and anti-counterfeiting teams, and outside practitioners advising companies that operate in China or are considering entering the market.
About the speakers
Amy Hsiao advises companies on trademark, copyright, and cross-border commercial matters across Asia and in enforcement regions from South America to the UAE. She has pursued matters through every level of China’s system, securing more than 1,000 opposition, invalidation, and nonuse wins, and works with U.S. and European authorities on counterfeit seizures, arbitration, and product recalls. She was appointed to the USPTO Trademark Public Advisory Committee (TPAC) in 2022 and served as its Chair in 2025, and was selected by the former Deputy Secretary-General of the China Trademark Association as the only Western attorney to contribute to China’s first trademark textbook for international audiences.
Brita McDaniel is a seasoned international trademark paralegal who oversees several of Eligon IP’s largest client portfolios — global fashion brands, Fortune 500 companies, and startups — directing worldwide prosecution, maintenance, and enforcement. She also serves as the firm’s Operations Manager and maintains Eligon’s working relationships with foreign counsel across jurisdictions.
If you would like to discuss what the revised Trademark Law means for your China portfolio ahead of the program, please contact our team.
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