Practice Areas
Trademark & Copyright
China & Asia-Pacific
Tech & IP Transactions
Privacy & Data Protection
Anti-counterfeiting
Results Driven
Expertise
Eligon IP is recognized for excellence in trademark strategy and global brand protection. The firm advises leading brands on cross-border portfolio management, supply chain enforcement, and anticounterfeiting programs across Asia, Europe, South America, and key customs jurisdictions from Turkey to the UAE. Its practice includes UDRP and country-specific domain disputes, as well as comprehensive online brand protection across major global and Asia-based platforms. With a well-regarded Asia and China-focused practice, the firm has secured famous-mark recognitions and coordinated raid actions. Eligon IP serves both global brands and start-ups. The team is repeatedly tested with some of the most challenging trademark issues.
Eligon IP is recognized for excellence in trademark strategy and global brand protection. The firm advises leading brands on cross-border portfolio management, supply chain enforcement, and anticounterfeiting programs across Asia, Europe, South America, and key customs jurisdictions from Turkey to the UAE. Its practice includes UDRP and country-specific domain disputes, as well as comprehensive online brand protection across major global and Asia-based platforms. With a well-regarded Asia and China-focused practice, the firm has secured famous-mark recognitions and coordinated raid actions. Eligon IP serves both global brands and start-ups. The team is repeatedly tested with some of the most challenging trademark issues.
A Few Facts
Trademark Matters Currently Under Management
Successful Enforcement Actions Worldwide
Victories for Client Brands in China Alone
%
Takedown Success in China
eCommerce & Social Media
By the Numbers
A Few Facts
Trademark Matters Currently Under Management
Successful Enforcement Actions Worldwide
Victories for Client Brands in China Alone
Takedown Success in China
eCommerce & Social Media
Trademark Matters Currently Under Management
Successful Enforcement Actions Worldwide
Victories for Client Brands in China Alone
%
Takedown Success in China
eCommerce & Social Media
Success
Climb
Prevail
Even in the toughest terrain, we are the solid partner providing peace of mind. Through it all, we team effectively with our international partners and you, work smart, integrate new thinking and innovations in IP protection, and keep costs down.
Cancellation and Enforcement Against Copycat Infringing Mark
An infringer in Turkey had filed copycat trademarks of numerous well-known technology companies, including one of our clients. While this kind of trademark squatting is not uncommon, this infringer went one step further and operated a website selling imitation...
Nullity Actions Reclaim Rights from Infringer
A Brazilian infringer had been imitating our client’s marks for several years, even going so far as to file for a copy of the client’s house mark and using it in their business name. When the client brought the case to us, the infringement had been ongoing for several...
UPS Secures Beijing Key Trademark Recognition in China, Strengthening Enforcement Position
For our client UPS, Eligon secured official recognition of its Chinese mark as a Beijing Key Trademark for Protection by the Beijing Trademark Association (BJTA). The Challenge In China, formal recognition programs, such as the BJTA Key Trademark Protection List, are...
Trusted Feedback
Client Testimonials
“There are plenty of horror stories about working with law firms where egos clash and tensions run high, but Eligon is refreshingly different. The vibe is competence, but with a cool edge and a true sense of collaboration. It’s a testament to their managing partner’s ability for bringing together amazing people that lift each other up.”
Raj Dhaliwal
Senior Corporate Counsel – IP, Seagate Technology
“Thank you to our fearless outside trademark counsel, Eligon IP. We are grateful for our long-standing relationship with Founding Partner Amy Hsiao, superstar senior paralegal Tyler King, and the support of Kamilah M. Holder, Brita McDaniel, and Adrienne Madriaga. You have provided Dolby with amazing service.”
Diane Gabl Kratz
Director, IP Strategy & Operations – Dolby Laboratories
“Eligon’s proactive approach and deep expertise continue to have a meaningful impact. We are seeing clear improvements in how effectively our trademarks are protected worldwide.”
David Hung
Senior Legal Counsel – Bayland Health
Blog
Brand
New Day
Find fresh, practical perspectives on all things intellectual property. From protection tactics to the latest industry happenings, we’re covering it.
AI in the Workplace: Balancing Innovation and Responsibility
Since the rapid rise of artificial intelligence (AI), businesses across all industries have begun incorporating AI tools into their everyday operations. AI can significantly improve efficiency and productivity, but as organizations start to increasingly rely on these tools, it is important to ensure that they are used responsibly and securely.
Bad Faith Trademark Filings in China: Developments, Trends, and Practical Impacts on Brands Operating in China
Bad‑faith trademark filings remain a persistent challenge in China’s trademark system, despite successive rounds of legislative reform. For example, one can easily find dozens to hundreds of trademark filings for “ChatGPT” and “Squid Game,” even though the former has never been released in China and Netflix is not permitted to operate in China.
Amy Hsiao Invited to Speak at AIPLA Annual Meeting (Oct. 2025, Washington, D.C.)
Eligon is proud to share that Partner Amy Hsiao was invited to speak at the AIPLA Annual Meeting, held in Washington, D.C. in October 2025. The American Intellectual Property Law Association (AIPLA) is one of the leading professional organizations for intellectual...