Helping Your Brand Scale Up

Our team of global intellectual property experts are with you from the start, to the top, and every step along the way. When it comes to launching, building or protecting brands, particularly in Asia, we’ve seen and done it all — we’ve got your back.

The Team

We Put Our Clients “On Belay”

In rock climbing, being “on belay” means safety at the end of a rope — assurance from your partner to guide the next move and break a fall. That’s how we work. We start with a deep assessment of your brand, set a clear vision, chart a smart course, and adapt strategies.

Expertise

Focused on the Final Summit

Sometimes the next step may seem impossible, but we are highly skilled IP belayers on this treacherous international trademark rock face.

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Expertise

Trademark & Copyright

Expertise

China & Asia

Expertise

Technology & IP Transactions

Expertise

Privacy & Data Protection

Expertise

Anti-counterfeiting

Results Driven

Expertise

Eligon IP is recognized for excellence in trademark strategy and global brand protection. The firm advises leading brands on cross-border portfolio management, supply chain enforcement, and anticounterfeiting programs across Asia, Europe, South America, and key customs jurisdictions from Turkey to the UAE. Its practice includes UDRP and country-specific domain disputes, as well as comprehensive online brand protection across major global and Asia-based platforms. With a well-regarded Asia and China-focused practice, the firm has secured famous-mark recognitions and coordinated raid actions. Eligon IP serves both global brands and start-ups. The team is repeatedly tested with some of the most challenging trademark issues.

By the Numbers

A Few Facts

Trademark Matters Currently Under Management

Successful Enforcement Actions Worldwide

Victories for Client Brands in China Alone

Takedown Succese in China
eCommerce & Social Media

Trademark Matters Currently Under Management

Successful Enforcement Actions Worldwide

Victories for Client Brands in China Alone

%

Takedown Succese in China
eCommerce & Social Media

Even in the toughest terrain, we are the solid partner providing peace of mind. Through it all, we team effectively with our international partners and you, work smart, integrate new thinking and innovations in IP protection, and keep costs down. If you’re ready to advance your brand to the next level, Eligon is ready to take you there.

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Client Perspectives

Trusted Feedback

“There are plenty of horror stories about working with law firms where egos clash and tensions run high, but Eligon is refreshingly different. The vibe is competence, but with a cool edge and a true sense of collaboration. It’s a testament to their managing partner’s ability for bringing together amazing people that lift each other up.”

Raj Dhaliwal
Senior Corporate Counsel – IP, Seagate Technology

“Thank you to our fearless outside trademark counsel, Eligon IP. We are grateful for our long-standing relationship with Founding Partner Amy Hsiao, superstar senior paralegal Tyler King, and the support of Kamilah M. Holder, Brita McDaniel, and Adrienne Madriaga. You have provided Dolby with amazing service.”

Diane Gabl Kratz
Director, IP Strategy & Operations – Dolby Laboratories

Brand

New Day

Find fresh, practical perspectives on all things intellectual property. From protection tactics to the latest industry happenings, we’re covering it.

Bad Faith Trademark Filings in China: Developments, Trends, and Practical Impacts on Brands Operating in China

Bad‑faith trademark filings remain a persistent challenge in China’s trademark system, despite successive rounds of legislative reform. For example, one can easily find dozens to hundreds of trademark filings for “ChatGPT” and “Squid Game,” even though the former has never been released in China and Netflix is not permitted to operate in China.

Amy Hsiao Invited to Speak at AIPLA Annual Meeting (Oct. 2025, Washington, D.C.)

Eligon is proud to share that Partner Amy Hsiao was invited to speak at the AIPLA Annual Meeting, held in Washington, D.C. in October 2025. The American Intellectual Property Law Association (AIPLA) is one of the leading professional organizations for intellectual...

Eligon in the News: Recognized for Supporting Dolby’s Global Trademark Success

Eligon IP was recognized in World Trademark Review for supporting Dolby Laboratories’ trademark strategy, including its international “Love More in Dolby” campaign. Our partnership highlights the value of agile, expert counsel in managing global portfolios.

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