Blog
Brand
New Day
Blogging All Things IP
Eligon’s Amy Hsiao Quoted in World Trademark Review on Louis Vuitton’s $1.5M China Win — and Litigation’s Reputational Risks
On 29 June 2026, the Suzhou Intermediate People’s Court ordered Chinese milk tea chain Molly Tea and a franchisee to pay Louis Vuitton Rmb10.3...
China Just Rewrote Its Trademark Law. Here Are the 5 Things Every Business Should Know.
On June 26, 2026, China's Standing Committee of the National People's Congress adopted a newly revised Trademark Law — the most significant update...
Trademark Attorney
Senior Associate / Staff Attorney / Partner — level commensurate with experience Full-Time | 100% Remote About the Role We are seeking a highly...
COACH Secures First Well-Known Trademark (WKTM) Recognition in China
Landmark Win Through Strategic Litigation For our client COACH, a globally recognized luxury brand, Eligon secured a final victory before the...
Eligon IP Assists Seagate in Major Vietnam Customs Victory
Proactive enforcement and rapid response lead to high-profile seizure covered by national mediaBackground Hard drives — given their high unit value...
Amy Hsiao Speaks at USPTO China IP Road Show
Eligon IP is pleased to share that Amy Hsiao, Managing Partner, was invited to speak at the U.S. Patent and Trademark Office’s China IP Road Show,...
AI in the Workplace: Balancing Innovation and Responsibility
Kamilah Holder, Adrienne MadriagaSince the rapid rise of artificial intelligence (AI), businesses across all industries have begun incorporating AI...
Trademark Paralegal (International Focus)
Job Overview About the Role We are seeking a Trademark Paralegal to join our international trademark team. Prior experience is helpful, but what...
Amy Hsiao Recognized in the 2026 WTR 1000
Eligon partner Amy Hsiao has been recognized in the WTR 1000 for now five consecutive years! Amy has earned a silver ranking in the 2026 edition of...
Eligon IP Recognized in Chambers Georgia Spotlight Guide 2026
We’re proud to share that Eligon IP has been recognized in the inaugural Chambers Georgia Spotlight Guide 2026. Chambers & Partners recognized...
Bad Faith Trademark Filings in China: Developments, Trends, and Practical Impacts on Brands Operating in China
Article originally prepared for an AIPLA CLE program that was available to event attendees but not formally published. What happens when someone...
Amy Hsiao Invited to Speak at AIPLA Annual Meeting (Oct. 2025, Washington, D.C.)
Eligon is proud to share that Partner Amy Hsiao was invited to speak at the AIPLA Annual Meeting, held in Washington, D.C. in October 2025. The...
China Removes AI-Copyright Cases from Internet Court Jurisdiction
On October 11, 2025, China’s Supreme People’s Court (SPC) announced new rules on the jurisdiction of internet court cases, effective November 1,...
Law360: Why Broad Perspectives Matter for USPTO Oversight
Amy Hsiao, Eligon’s managing partner, was recently quoted in Law360 on the importance of breadth of perspective and oversight in the U.S. Patent and...
Eligon in the News: Recognized for Supporting Dolby’s Global Trademark Success
Eligon IP was recognized in World Trademark Review for supporting Dolby Laboratories’ trademark strategy, including its international “Love More in...
Labubu Isn’t Just Cute — It Has Legal Teeth
Litigation isn’t always about the money. Sometimes, it’s about sending a message. Pop Mart — maker of Labubu — sued a small online seller in China....
PLI LIVE: 2025 China Trademark Litigation & Enforcement
In today’s high-stakes global trade climate, few markets remain as strategically vital—and legally challenging—as China. With U.S.–China tensions...
Strafford Webinar: China Trademark Litigation and Enforcement
Just yesterday, a U.S. federal court ruled that key tariffs on Chinese goods are illegal — a decision that reignites the debate: tariff or not, is...
Brands Face New Counterfeit Threat as TikTok Trend Gains Traction
Managing Partner Amy Hsiao was asked by the World Trademark Review to comment on the troubling new TikTok trend raising alarms among intellectual...
Trademark Paralegal or Junior IP Attorney
Job Overview We are seeking an experienced Trademark Paralegal with strong knowledge of both domestic and foreign trademark portfolio management. A...
Tariffs Are Reshaping Supply Chains — Is Your Trademark Strategy Vietnam-Ready?
Article Originally Published by IPWatchdog, 17 Apr. 2025. Rerouting your IP strategy takes legal foresight. Vietnam might be a top contender thanks...
From Trademarks to Labels: How Québec’s French Rules Impact Your Brand
Here’s a French corgi outside a French café with a flyer in French in its basket. So... what’s all the Frenchie about? Starting June 1, French may...
Eligon Attorney Named a 2025 Thomson Reuters “Stand-out Lawyer”
We’re proud to share that Amy Hsiao of Eligon IP has been recognized by Thomson Reuters as a 2025 Stand-out Lawyer. This prestigious honor is based...
Amy Hsiao Recognized in the 2025 WTR 1000
We are thrilled to share that Eligon’s management partner, Amy Hsiao, has once again been recognized in the WTR 1000 - four years in a row! Amy has...