What’s the Appeal Success Prospect to Overcome Art. 10 Trademark Refusal in China?

The answer is: very low, less than 10%. The success rates for appeals against Art. 10 refusals in China have consistently remained low in recent years, as evidenced by the graph below. This underscores the considerable challenges involved in overturning such refusals. Consequently, it’s prudent for brands to carefully evaluate the potential costs and benefits before pursuing an appeal, ensuring they have robust legal or business justifications in place.

Success Rates for Appeals Against Art. 10 Refusals in China 2016-2020