In today’s high-stakes global trade climate, few markets remain as strategically vital—and legally challenging—as China. With U.S.–China tensions simmering and tariff hikes looming, the pressure is on for companies to defend their brands across borders. The cost of inaction? Lost market share, counterfeits, and IP vulnerabilities that ripple across global supply chains.
Join the Practicing Law Institute (PLI) for an incisive one-hour briefing examining the fast-evolving trademark landscape in China. From the year’s most impactful court decisions to policy overhauls aimed at curbing bad-faith registrations, this session will offer a practical lens on what it now takes for U.S. companies to adapt and to enforce their rights in a shifting geopolitical arena.
Our Eligon partner Amy Hsiao will guide attendees through China’s landmark infringement cases, dual protection strategies, record-setting damage awards, and key enforcement tactics from eCommerce takedowns to customs actions.
Event Details
Practising Law Institute (PLI) Live Webcast
2025 China Trademark Litigation and Enforcement Update:
Landmark Cases, Legal Shifts, Trade War Implications
Thursday, August 7
1:00- 2:00 pm EDT
Explore key trademark topics, including:
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Breakthrough trademark cases that set precedent for U.S. brands navigating the Chinese legal system
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New enforcement tools: leveraging administrative raids, social media takedowns, customs recordals, and criminal prosecution
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Recent policy shifts in China signaling a growing commitment to international IP standards
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Crucial lessons on venue selection, evidence collection, and trademark/design patent synergy
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Evolving role of Chinese courts in protecting foreign trademarks—and what it means for your global strategy
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Key differences between U.S. and Asian trademark systems—and the pitfalls to avoid
Whether you’re overseeing IP for an established brand or charting new market entry, this program delivers essential strategies to help you protect what matters most.
Don’t miss this opportunity to strengthen your global trademark defenses.
