The American Intellectual Property Law Association (AIPLA) is one of the leading professional organizations for intellectual property practitioners in the United States, bringing together IP lawyers, corporate counsel, academics, and policy leaders from around the world. Its Annual Meeting is a key event for discussing emerging issues, policy developments, and best practices in the global IP landscape.
Amy spoke on a panel focused on bad faith trademark filings, joining Olivia Clavio and Isabel Milman to share insights from the United States, Europe, and China. The discussion explored how bad faith manifests across jurisdictions and the growing need for coordinated international strategies to protect brand owners in today’s evolving trademark environment.
Amy’s presentation highlighted how proposed amendments to China’s Trademark Law are driving a drastic shift in strategies that U.S. brands have relied on for decades — from broad defensive filings toward smarter, evidence-driven enforcement and proactive brand stewardship.
And yes — look at the size of the crowd! (We caught a quick video clip before the session started 🎥).
It was exciting to see such strong engagement and curiosity around how global enforcement trends are converging.
It was an honor for Amy to represent Eligon and share perspectives from the front lines of international trademark strategy.
