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How to Fight Online Counterfeits in China: A No-Nonsense Guide
Counterfeits aren’t just an annoying brand protection issue—they cut directly into revenue, erode customer trust, and can even pose serious health...
Licensing Your Brand in China? Think Twice.
China’s first-to-file trademark system means unregistered marks have no rights, even if your application is pending. Many brands are eager to dive...
China should increase clarity over Article 10 to slow trademark rejections
Article Originally Published by World Trademark Review. Law Business Research, 25 Jan. 2025. Amy Hsiao argues that the overuse of Article 10 reasons...
RedNote’s Ink Signature Requirement: A Small But Important Detail for Brands
With brands rushing to RedNote as TikTok phases out, getting trademark authorization approved quickly is key. Otherwise, brands risk delays and the...
Happy Chinese New Year!
Our Chief Happiness Officer has shared a great take on the upcoming Year of the Snake, and we couldn’t agree more! In Western culture, snakes often...
Amy Hsiao Quoted in World Trademark Review on RedNote TikTok Migration
2025 kicked off with the hashtag #TikTokRefugees trending, rare snowfall in Atlanta, and raging fires in Los Angeles. In the middle of it all, the...
Celebrating Amy Hsiao’s Appointment as TPAC Chair (2025)
Exciting news from Eligon IP! Our very own Amy Hsiao has been named Chair of the USPTO's Trademark Public Advisory Committee (TPAC)! This...
Think Chinese Courts Don’t Award Punitive Damages? Think Again!
In 2023, the number of cases with punitive damages awarded by Beijing courts skyrocketed by 150% year-on-year from January to September. Check out...
Advertising in China? Stay Compliant with Three Quick Tips
Imagine this: You have a successful U.S. brand ready to expand into Asia. Your unique handbag is backed by a global team—designers from Japan,...
Navigating China’s Ever-Changing Trademark Landscape, Enforcement Trends, and Top Trademark Cases Impacting U.S. Businesses
Have you ever wondered about the intricacies of trademark registration in different regions? Did you know there's a world of difference between the...
What To Do with Your Trademark Certificate?
Definitely don’t just lock it in a safe or save it in a digital folder. Make your trademark certificate work for you! Here’s how: Take that...
What’s the Appeal Success Prospect to Overcome Art. 10 Trademark Refusal in China?
The answer is: very low, less than 10%. The success rates for appeals against Art. 10 refusals in China have consistently remained low in recent...
Are Brands at Risk Using Refused Marks in China?
The risk is real, but thankfully, it doesn’t happen often. However, when it does, the consequences can be significant. Take the case of Singapore's...
China Trademark Filings Are Slowing Down (Finally!)
After decades of dominating global trademark filings by volume, China is finally showing signs of slowing down. Since 2020, we've observed a...
Trademark Filings in China Are Slowing—But Complexity Is Rising
Good news: the total number of trademark filings in China is slowing down (Eligon insight: we see this as a positive trend!). However, there’s a...
Copyright Registrations are on the Rise in China!
We're seeing a significant rise in copyright registrations. This trend underscores the growing importance of protecting intellectual property in...
China’s Trademark Administrative Lawsuits Continue to Rise
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Reminder for Trademark Owners: 2025 USPTO Proposed Fee Increases
With the end of the year approaching, Eligon encourages trademark owners to consider completing any pending filings in 2024 to save on costs. While...
Amy Hsiao Named Vice Chair of TPAC
Congratulations to Amy on her selection as Vice Chair of TPAC! We’re thrilled to see her play a pivotal role in advising the USPTO on trademark...
Embracing Growth and Unity at the Eligon 2024 Annual Retreat
At Eligon, we believe that nurturing our team is as vital as serving our clients. This year, our annual retreat brought together all 15 of our...
Amy Hsiao invited to speak at PLI Webinar: Annual Review (2024) of China Trademark Law
In today's global market, expanding your brand internationally offers exciting opportunities, but protecting it—especially in China—comes with its...
Amy Hsiao Speaks on China Branding Strategies at Salt Lake City IP Roadshow
Utah is where epic brands are born—whether you're gearing up for the great outdoors or tracing your family tree! As these businesses continue to...
How to Protect Trade Dress in China: A Comprehensive Guide
Trade dress, a well-established concept in the U.S., operates differently in China. Unlike in the U.S., where trade dress is recognized as a...
New Job Opportunity! Billing & Social Media Coordinator
About Us Eligon IP is a vibrant and innovative law firm specializing in providing top-tier intellectual property services. While we operate in a...