In today’s global market, expanding your brand internationally offers exciting opportunities, but protecting it—especially in China—comes with its own set of challenges. China (and Asia’s) “first-to-file” trademark system creates risks for U.S. businesses, where bad actors can register your brand before you do, leading to costly enforcement battles. Knowing how to navigate these differences is crucial for safeguarding your brand and staying competitive.
Event Details:
October 28, 2024
1 PM EST
Join thought-leader Amy Hsiao at the PLI Webinar as she shares the latest updates and top cases on China’s trademark law. Amy will cover critical enforcement strategies, insights into punitive damages for bad-faith filings, and practical tips on customs recordal and combating counterfeit goods. Whether you’re entering the Chinese market or strengthening your global trademark portfolio, this webinar is a must-attend for staying informed and protecting your brand.
Don’t miss out on valuable insights that can help you secure long-term success in China!
