Eligon partner Amy Hsiao is invited to speak at a highly anticipated ABA Fashion Committee in May 2021. Her talk focuses on the most common mistakes Western brands face when doing advertising and marketing in China. Amy will share key features of China’s advertising and copyright laws and highlight scenarios where brands most likely get into trouble.
Title: Top 5 Mistakes Western Brands Make When Doing Advertising in China
Date: May 12, 2021
Time: 3 – 4:00 PM EST
Program Description:
Find out answers to the following questions:
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Top issues for Western brands when it comes to advertising law in China?
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Top issues for Western brands when using different (and beautiful) styles of the Chinese character fonts in marketing images on social media such as Weibo, WeChat?
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Top issues for Western brands when translating marketing claims from English to Chinese?
Amy Hsiao is an expert in explaining and articulating the nuances of the American and Chinese legal systems, and how such system differences impact businesses in a practical meaningful way. Join us as we discuss how to avoid common marketing mistakes so that brands can successfully captivate the attention of the world’s largest consumer market without running afoul with the law.
