RedNote’s Ink Signature Requirement: A Small But Important Detail for Brands

February 12, 2025

With brands rushing to RedNote as TikTok phases out, getting trademark authorization approved quickly is key. Otherwise, brands risk delays and the inability to push out content.

Each platform has its own rules, and here’s an important one: RedNote does not accept e-signatures on Trademark Authorization Letters. Instead, they require an ink-signed document, with a photo of the signed version submitted for processing.

This might seem like a small issue, but missing this detail can slow things down—especially for brands based in the U.S. and other Western countries. The back-and-forth process, combined with the time difference and language barriers between the U.S. and China, can lead to frustrating delays. That means lost time, lost revenue from short-form videos, and missed brand awareness opportunities.

The good news? At least RedNote doesn’t require complex notarization like some other platforms. But for now, ink signatures are a must. Hopefully, they’ll move to e-signatures soon—but until then, knowing this in advance can save you headaches and keep your brand moving.

Brand New Day

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