Although the Chinese law does not strictly prohibit licensing of an unregistered trademark, the approach is not risk free either. Click here to read my published article discussing the legal as well as business risks when it comes to licensing unregistered trademarks in China.
Amy Hsiao Speaks on China Branding Strategies at Salt Lake City IP Roadshow
Utah is where epic brands are born—whether you're gearing up for the great outdoors or tracing your family tree! As these businesses continue to...