For our client, a global standards‑setting body in financial services, a Chinese infringer launched more than 70 cancellation actions in 2016 to hijack trademarks tied to internationally recognized financial certifications.
The infringer grew from a small Hong Kong company into a conglomerate with over 90 entities across China and Southeast Asia. By 2019–2020, the infringer escalated further, setting up headquarters in the same U.S. city and launching a deceptive website mimicking the client’s identity.
The brand faced an existential threat, risking more than 60% of global revenue and potentially losing its trademark portfolio and its identity.
Eligon executed a 5‑year global enforcement strategy, securing more than 70 successful actions, including court rulings recognizing bad faith. The infringer’s empire collapsed, shrinking from 90+ entities to just two, trademarks reduced from over 100 to fewer than four, and effectively going out of business by 2025.