Our team worked to trace and cut off the source of counterfeit and used products that had been intermingled with legitimate supply chains and were being unknowingly sold as new by authorized distributors. We devised and implemented a multi-pronged enforcement strategy which included infringement complaints, demand letters, complex negotiations, and covert purchases.
Throughout this case, our team worked to deliver effective results under tight deadlines, ultimately tracing the illegitimate goods to the source and preventing further infringement that could threaten our client’s reputation. This project spanned multiple countries in Europe and Asia, included investigations of 20+ large and respected retailers, and involved significant PR risks that threatened hundreds of thousands of dollars in lost sales if immediate results were not delivered.