Eligon partner Amy Hsiao is speaking at a highly-anticipated ABA Intellectual Property Law Section Spring Meeting in April 2021. Her talk focuses on social media, online marketing, influencers, and the interplay of these forces in the context of copyright and advertising law. Amy will share key features of China’s advertising and copyright laws, and highlight scenarios where brands most likely get into trouble.
Title: Big Money, Little People: Children, Influencers, and Online Marketing in 2021
Date: Tuesday, April 13, 2021
Time: 4pm -5pm EST
Conference Link
Brochure Link (Amy is in the “program highlights” section).
Description of the Program: Did you know that last year’s top YouTube earner was American Ryan Kaji (age 8 at the time), who made $26 Million from reviewing toys on the platform? In the fall of 2020, France passed a law protecting child influencers much in the same way that California’s Coogan Law protects minor entertainers. (The purpose of which is to prevent parents from squandering a minor’s earnings.) This program will examine the impact of the French law on American companies that utilize influencer marketing.
We will also take a look at existing similar laws, such as the New York Child Performer Education and Trust Act and Tennessee Protection of Minor Performers Act, and changes that may or may not be required to protect child influencers in the US. Finally, the group will ponder a scenario where a child is integral to an adult influencer’s “brand” and image, and whether that child should earn on any sponsorships that result. Join us as we discuss the implications of these or any future laws on bloggers and influencers that weave children into their online personae, e.g., “mommy bloggers”, DIY experts, and health bloggers, and the corporate brands they represent.
