Amy Hsiao Speaks on China Branding Strategies at Salt Lake City IP Roadshow

September 12, 2024

Utah is where epic brands are born—whether you’re gearing up for the great outdoors or tracing your family tree! As these businesses continue to grow, many are looking to China for sourcing, manufacturing, and expanding their reach. But with that opportunity comes a serious need to protect your intellectual property.

We’re excited to announce that Amy Hsiao, a partner at Eligon IP, has been invited to speak at the China IP Roadshow, sponsored by the USPTO.

Event Details:

September 25, 2024
8 AM – 4 PM MT
In-person at SJ Quinney College of Law

Why this Event Matters to You:

  • Learn how to safeguard your brand in China, even if you’re not directly operating there
  • Stay informed about the latest IP developments and what they mean for your business
  • Discover actionable strategies to enforce your rights and tackle counterfeiting
  • Find out how copyright can be your secret weapon against counterfeiting in China
  • Explore top brands’ strategies in Asia and how they secured eye-popping infringement damage awards in 2024!

This event is a valuable opportunity for Utah companies looking to expand from the U.S. to Asia, whether you’re in outdoor gear, tech, or any other fast-growing industry. Amy will deliver actionable insights to help you stay ahead in the competitive global market.

Brand New Day

You May Also Like…