2025 kicked off with the hashtag #TikTokRefugees trending, rare snowfall in Atlanta, and raging fires in Los Angeles. In the middle of it all, the U.S. government banned a major social media platform for the first time, sparking the “Great Social Media Migration.”
Eligon IP’s partner, Amy Hsiao, was quoted in a World Trademark Review (WTR) article alongside other China IP experts, discussing RedNote—the top TikTok alternative that already saw over half a million TikTok users jump ship before a key Supreme Court decision.
In the article by Joyce Ng and Tim Lince, Amy tackled two big questions about RedNote:
- What are the IP risks on the platform?
- How responsive is RedNote when it comes to infringement?
With years of experience handling e-commerce and social media platforms in China, Amy shared practical tips and concerns for brands navigating the shift.
Eligon IP’s takedown team has deep expertise in platforms that often fly under the radar, like Shopee, Lazada, and Naver, and major Chinese platforms like WeChat, Alibaba, Xiaohongshu, and Douyin. This hands-on experience helps Amy and the team offer real-world advice during this chaotic social media shake-up. You can read the full WTR article here.
