Senior China Counsel & Beijing Team Leader

Emily Zhang

Beijing (China)

About

Emily Zhang boasts a remarkable career spanning over a decade, dedicated to providing exceptional legal services in the intricate realm of intellectual property. Her expertise covers a wide array of areas, with a primary focus on trademark and unfair competition lawsuits in PRC China, IP strategy counseling, international IP prosecution and enforcement, trademark prosecution, trademark opposition, trademark invalidation, and well-known trademark recognition in PRC China.

Emily’s wealth of experience shines through her work in trademark enforcement and strategic IP counsel. She has been entrusted with the legal affairs of numerous Global 500 companies, earning widespread acclaim for her contributions. Some of her notable cases include successfully handling a trademark invalidation case for a renowned automobile brand, leading the charge in a trademark infringement lawsuit involving a prominent elevator enterprise, and addressing issues of trademark infringement and unfair competition tied to a globally recognized hotel brand. Her portfolio also features achievements in handling trademark disputes related to a well-known cosmetic brand and a national IT giant.

Emily is not only an excellent outside counsel but also a thought leader in the trademark field. She has authored several published articles, including ‘Who Moved This Piece of Cheese? Jin Ri Tou Tiao?,’ ‘The Lifetime Story of Kuaibo,’ ‘Analysis on Robots Agreement from the unfair competition case filed by Baidu against 360,’ and ‘Determination on Geographic Indication Trademark Infringement and Rights Conflict.’ In collaboration with peers, she has co-authored a comprehensive article titled ‘Classification and Analysis on Internet Unfair Competition Typical Cases.'”

Outside her professional life, Emily is an avid enthusiast of shopping, with an eye for the latest trends, and an intrepid traveler, journeying from the bustling streets of Beijing to the sunny shores of Florida. This passion for exploring diverse cultures and landscapes complements her creative thinking and problem-solving skills in her legal work. Emily enjoys reading, traveling and hiking. She is a big fan of CityWalk and she enjoys discovering the gentle and sparkling beauty of life. One of her recent favorite books is A Walk in the Woods: Rediscovering America on the Appalachian Trail by Bill Bryson.

Emily is admitted in PRC China. She is a native Mandarin speaker and is fluent in English.

 

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