Taking the lead:
Eligon IP Attorney Amy Hsiao Paralegal Madeline Barnett lead a discussion with the Practising Law Institute: “Global Trademark Strategies: Key Considerations and Unique Challenges in China.” The main talking points of the conversation pertained to current Chinese trademark law issues, including:
- Top level summaries and factors to consider in a worldwide branding strategy
- Overview of key differences in China’s trademark system compared to the Western world
- Compare and contrast: In which regions does “generalization” work, and why does this strategy fail in China?
- Key takeaways
